What are you doing to reach your "dream clients"?

Ever business owner has a list of some prospects that they would love to have as clients. Maybe it's because of the revenue, the fame, or the prestige that they would bring you, or maybe it's just the fact that they are one of your competitor's clients. Whatever the case, you want them to be investing the money in your company, and they're not yet. What can you do about it?

There are a lot of options, really, and since you're probably not taking advantage of many, if any of them, you have a lot of room for improvement. The main focus in targeting your list of "dream clients" is consistency repetition. You want to reach these people though as many mediums as possible, as frequently as possible with a consistent message.

Advertise in mediums that will reach them. If you manufacture and sell pumps for the food packaging industry, advertise in a trade publication that they are likely to receive. You could even ensure that they receive it by signing them up for a subscription, since most are free.

Utilize direct mail. An postcard campaign will allow you to inexpensively reach your list of "dream clients" on a weekly basis, maintaining TOMA and further driving your message home. If you have a small list (100 or so prospects) you can reach these prospects on a weekly basis over several months for an investment of just a few hundred dollars.

You should email your "dream clients" on a regular basis, but take care to avoid over doing it ? this can be seen a spam and will backfire. Email marketing allows you to contact your prospects for almost no cost, and can be completely customized for each prospect.

Blog regularly about subjects of interest to your "dream clients" to improve your search engine ranking for applicable keyword phrases. This will increase the likelihood of them ending up on your web site, and will increase the likelihood of them staying one they get there.

Get your "dream clients" associates, vendors, and clients talking about your business. Their feedback will carry more weight than anything you can tell them at this point.

Face to face sales calls can be fairly effective with an average sales person, but when they come on the heels of an effective multi channel marketing campaign, they can often deliver phenomenal results. Give your marketing effort some time to work, then follow up with a face to face sales call.

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